(This was an article I posted over at the website Curbside Classic a while back. Researching info for this article led me into my first foray into the world of kit home searching)
In the late 1940’s, Henry J. Kaiser had an idea. This idea was to create a car for the “less affluent”; those that usually could only afford a used car. He thought that this crowd would rather own a new car with spartan accoutrements, than own a used car with better equipment. At this time, the retailing giant of Sears-Roebuck was basking in the glow of the postwar retail boom. They had correctly foreseen a great opportunity for expansion in the economic climate of Postwar America. They both expanded, and restarted divisions they had previously killed, such as the homes division. One of the ways Sears would expand was into the car market.